HCD: Amabel Hunting – Consumer Behaviour

Why people buy?

Background: 7 years at AU business/consumer behaviour lecturer

Lifestyle is directly related to consumer behaviour

Imagery influences – layers of different key visual indicators of wealth, etc

People are constantly filtering out information we see, identifying association with other thing thats connect you within the advert can encourage and create a reason to buy the product and brand. If the advert shares the same interests, aspiration or ideals that someone has, the person is more likely to buy into the product as it reflects them and their personality.

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HCD: NICKY TORESEN – CULTURE BY DESIGN

Background: Better by design / NZ trade enterprise.

Helping NZ companies being successful internationally, culture of sustainable growth

Human centred design (HCD) is now essential no longer optional. In order to have a successful product and business, HCD needs to take place. It is designing on a social level, community level, entrepreneurial level and empathy level. It is human focused.

” Be real, be bold, be human and know why your doing it. ” – Nicky Toresen

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HCD: DR HUANA HICKEY 2.0 – DISABIITY

Disability and social disenfranchisement. Disability as a social construct

IMPORTANCE OF A WHEELCHAIR

  • tilted angles
  • rise up and rise down, so you can reach shelves/have better access to the world

For disabled people, a lot of people die in the early 30s and 40s. they are not supported with the right circulation for the body. having the wheelchair more family friendly.

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HCD: DR CRISTINA PARA – CASE STUDY DEVELOPMENT

Human Factors Design of the BRM2 (brain rescue machine 2 channel)

Cristina Parra

The brain monitor.

Used on infants, new born babies. Initially the machine only produced ‘squiggly lines’ hard to read and understand quickly. especially in intensive care units, time sensitive situations. Nurses couldn’t read what the BRM2 was communicating. At the time (IDK WHEN) New Zealand only had one neurological pedieatrical expert that could read EGE signals, who could do what this machine does.

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