Value: Relative worth, merit, or importance. The worth of something in terms of the amount of other things forwhich it can be exchanged or in terms of some medium of exchange.

Inspiration – Ideation – Experimentation

  • People based
  • Empathy focused
  • Understanding of the situation/issue
  • A repeatable, human centred method for creative problem solving and innovation.

Initial Thoughts:

This is whole idea reminds me of Primary School, when you were told to use your ‘thinking hats’ and overtime theres conflict or an issue whether its within a group or with strangers. To use your ’empathy hat’ to try understand how others are thinking and feeling and their point of view.

Becoming a part of the context to understand and develop how someone is feeling or doing, then adjusting intial ideas and solutions based on the inspiration.

” Design lives in the world. It is social and situated, people use our designs as a part of their everyday lives. ”

Design is a tool for social change. Empathy is what can give designers the insight to what needs to be changed and how change can be approached. Empathy: The power of understanding and imaginatively entering into another person’s feelings. A repeatable, human centred method for creative problem solving and innovation. In order to solve the issue you must be able to fully understand all included participants within the situation. Understanding how they are currently affected will help you navigate how to create a solution that will benefit them. Understanding their values and how they may be different to your but still essential to them.

Urbanisation – Industrialisation – Globalisation

Exchanging information, learning and observing what someone else’s issue or the way someone else approaches things.

“The solution is in the issue.”

Being closer to the situation, designing first hand and being hands on creates a level of intimacy with who you are designing for. As you are in the situation and issue with them, gaining their perspective.



Universal Values vs Area/cultural specific. Trends in society can change overtime. Values and judgments change as generations and society develops.

How did values form? Where did they come from?

” Mythology, the ancient sociologist would have thought, count not possible be enable millions of strangers to cooperate on a daily basis. But that turned out to be wrong. Myths, it transpired, are stronger than anyone could have imagined. When the Agricultural Revolution opened opportunities for the creation of crowded cities and mighty empires, people invented stories about great gods, motherlands and joint stock companies to provide the needed social links. ” Harari, Y. N. (2016)

It can be argued that values came from myths. The myths brought people together due to the larger then life stories and accomplishments made by great gods. They were inspiring and motivating to so are people and the are present across all cultures and all countries. This is that same as modern day values being something all communities have. Despite values changing and evolving, myths is something that is not always religion bias and has always around.

My generation may have different perceptions then other generations. What I value may be similar to others but expressed differently. I value my phone and the internet as is allows be to connect and communicate, this would have been done differently generations ago but ways to connect and communicate would still be practiced just with different things. Stories have always been away to connect and communicate with others.

All human decision making is a complex mix of values and evidence/facts.

Situation or question > Evidence > Decision.

On what basis do we choose to establish a foundation of values?  Personally, through lived situations and lessons or through society and what we have observed/been told? Are things that are perceived as values ways to control what seems to be valuable?  To control societies priorities and behaviour.

A method to agree on essentials of life and lifestyle

  • Values are ‘preferences’ that underpin our decisions

  • Values are not objectively right or wrong
  • Values are often hidden within our decisions; mechanisms are needed to illuminate them.
  • Civil society requires an agreement and adherence to shared values whilst at the same time acceptance of diverse values.

  • Illuminating values and their role in decision builds understanding of ourselves and greater acceptance of others.

    In terms of designing, it is essential to understand what people value, understanding what people value will allow you to create something that aligns with their values or adds value to their life. In terms of marketing and selling, making something seem valuable makes it profitable.


    Harari, Y. N. (2016). Sapiens: a brief history of humankind. Retrieved April 21, 2017, from!AHeEttiXopTMLQ4&cid=4D1DF761BB69A2DA&id=4D1DF761BB69A2DA!20419&parId=4D1DF761BB69A2DA!168&o=OneUp


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s